Qualitative and Quantitative Research
The qualitative approach to research is Focused on understanding a phenomenon from a closer perspective. Done in interviews, open-ended questions, or focus groups. In most cases, a small number of participants participate in this type of research. Requires many resources and much time. Findings cannot be generalized to the whole population. Limitations: Cannot generalize to the general population Challenges in applying statistical methods Difficulty in assessing relations between characteristics The quantitative approach Tends to approximate phenomena from a larger number of individuals using survey methods. T he possibility of summarizing characteristics across groups or relationships. Applies statistical techniques to recognize overall patterns in the relations of processes. Experimental group and control group. Limitations: Difficulty in recognizing new and untouched phenomena. Caution in interpretation without ...